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LIFECYCLE OF A STARTUP is a team-based simulation game that compresses the first year of a startup into five days. It is available as a five-day summer program or an extended afterschool program.

Bring Lifecycle to your School - More information here

lifecycle of a startup

New for 2018

Startup Risk Analysis - On Day 5 Focus Groups rate the inherent risks of each team in 8 areas to determine their pre-revenue, post SALES ROUNDS value. This provides a more realistic assessment of each team's accomplishments for the week.

Revised Sales Rounds Math - Day 5 Sales Rounds includes revised math to simulate more realistic sales and new Emerging Situations that affect the sales game.

Played by teams. This simulation depends on team collaboration. Every member of a team has a role: Builder, Opportunist, Specialist or Innovator. Certain tasks in the Simulation are the responsibility of one or more of these roles. The Builder is the team leader, but styles of leadership should be used that bring out the best in team members and utilize their skills. A Builder cannot do it all.

Lifecycle of a Startup features a defined set of conditions that make up a Start Up's first year (first four quarters). If time allows, the game may be extended to additional quarters. The interactive conditions are:

    • Teamwork
    • Product Development
    • Market Research
    • Business Model
    • Funding
    • Marketing
    • Sales
    • Accounting

Situations will arise in the course of the simulation that will challenge each Team to apply their knowledge and resources to keep the team moving forward.

gold coin

Look for the Gold Coins. The heart of the simulation is tasks that must be accomplished. Team Value and Personal Value are awarded for each task completed. Tasks are worth $50 to $10,000, depending on their importance. Money is operational and has no cash value. Each member needs to find value opportunities and keep track of earnings.

Teams don't compete against each other. Every team starts with $0 Team Value and the goal is, as a team, to build a growing business by the end of the five days. There is a prize for the boy and girl who create the most Personal Value during the five days (from tasks completed, salaries, company shares and bonuses).

A Day starts by identifying the goals to be accomplished. Some training may be done as a whole group; most is done by individuals when they can fit it in. Seeing that each team member has time for Training--and does it--is the responsibility of the Builder.

How do I know if I'm a Builder? Before coming to camp, take the BOSI Survey. Everyone has a unique role: Builder, Opportunist, Innovator, Specialist. There could be more Builders than teams--in that case the camp staff will select the Builders.

On some Days, there is a Midday Report, news about business developments, the economy and opportunities. The Midday Report may directly affect your Team.

lifecycle calendar At the end of each Day, every team delivers a Briefing about its accomplishments (successes as well as failures).

    • Day One covers first two weeks of the year
    • Day Two completes the next five weeks
    • Day Three completes the next six weeks
    • Day Four completes the third month
    • Day Five covers nine months of sales and running the business

The efforts of each team lead up to Day Five when the Sales Simulation occurs. Sales determines the success of each team and is dependent on decisions made during the first four Days. Effective team building, strategic decisions, fund raising, product development and marketing results in sales potential that determines how well the business performs.

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